Creating a market first government benefits support service for retirees

Demystifying complex processes to better support customers can be a challenge at scale. Aware Super saw an opportunity to reduce barriers faced by members applying for the Government Age Pension, a process that can be overwhelming and complicated without professional advice. Through the development of a new digital service concept that positioned the Aware Super as experts in government benefits, we helped Aware materially improve retirement outcomes for it's members, strengthening trust in the fund.