An experienced
tight-knit team

About Sandbox

Founded in 2015, Sandbox is a Sydney based human centred design studio. We help organisations design the products, services and experiences of tomorrow.

Josephine, Ellie and Tim working at a whiteboard.

Our People

Sandbox is a founder-led boutique agency that exclusively places highly experienced designers on projects. Our complementary skills across design, business and innovation allow us to deliver impactful, future-ready solutions for clients.

Tim Collier

Managing Director

Tim is a Service Designer and former equity analyst. He brings dual fluency in human-centred design and business strategy, shaping services and business models that deliver value for both people and organisations.

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Josephine Gianni

Innovation Director

Josephine is an award-winning Service Designer with global experience at IDEO and Nokia. She brings a futures-oriented lens, helping organisations design for emerging challenges, not just today's problems.

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Ellie Nicol

Design Director

Ellie is a Service Designer with a background in visual communication and digital design. She makes complex systems legible, turning research and strategy into visual tools that drive decisions and action.

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Our Approach

We tailor our design methodology to fit the unique needs of each project and organisation, however we always apply the following principles:

01. Human-centred above all else

As technology reshapes how services are delivered, deeply understanding the needs of people matters more than ever. We search for the key insight that unlocks successful collaboration between people and organisations.

02. Align around prototypes

We are solution oriented. We use prototyping to make ideas tangible early. This sharpens thinking, builds alignment and gives teams the confidence to move forward together.

03. Prioritise positive impact

We consider how services affect people, communities and the systems they rely on. We embed ethics, equity and responsible use of technology at the core of design.

04. Fit for purpose

By taking the time to understand the organisation, we design with customer, business and internal audience needs in mind. This ensures that solutions are accepted, adopted and delivered.

05. Transparent and collaborative

Our projects are a partnership. We bring our expertise and we ask that you bring yours. We believe that thorny challenges are best solved collaboratively.

06. Always learning

At each step of our design process we apply judgement honed from our years of experience, adapting our approach to achieve the best outcome. We embrace new tools and methods, but never let them lead. Our experience shapes the work.